Our research team explores and deepens the understanding of the perceptions, motivations, and expectations of the electorate.
Using a subjective and emotional perspective this method assesses demands, beliefs, and expectations of the public when exposed to government actions and communications, and seeks to understand the perceptions and meanings involved in this process.
This research is carried out in a Group Discussion normally within homogeneous groups (8 – 12 people) led by a moderator or through remote interviews .
In a campaign, “Quali” consists of:
– Preliminary Diagnosis
– Assessment of advertisements
– Monitoring of programs and commercials